We are going to answer the age-old question: which is better for your paid ads strategy, an always on awareness campaign or a reliable conversions campaign?

You’re in for a surprise because the answer is…BOTH! If you’re looking to have an airtight digital advertising strategy, we recommend running both at the same time.

How can this be?

In essence, you might feel like going straight for a conversions campaign, but audiences don’t know your product yet! Instead, kill two birds with one stone by building out an always on awareness campaign that will feed users into your funnel to convert down the track.

Here are a few reasons why:

Having an always on brand awareness campaign alongside your conversion campaigns is essential for a number of reasons.

Establishing brand recognition:

An always on brand awareness campaign helps to establish brand recognition and maintain a consistent presence in the minds of your target audience. It provides a platform for your brand to be seen and heard regularly, creating a lasting impression and building brand loyalty.

Building trust:

By consistently promoting your brand and adding value, you are building trust with your target audience. This trust can then translate into conversions and sales when the time comes to launch a conversion campaign.

Staying top of mind:

With an always on brand awareness campaign, your brand stays top of mind with your target audience. This is important because when a potential customer is ready to make a purchase, they are more likely to choose a brand they are familiar with.

Cost-effectiveness:

Running an always on brand awareness campaign can be more cost-effective than launching a new brand awareness campaign each time you want to promote a new product or service. With an always on campaign, you can simply adjust the messaging and creative to focus on the new product or service.

Complementing conversion campaigns:

An always on brand awareness campaign supports your conversion campaigns by providing the necessary foundation for conversion success. By establishing brand recognition and trust, you are setting the stage for your conversion campaigns to be more effective.

In conclusion, having an always on brand awareness campaign is essential for establishing brand recognition, building trust, staying top of mind, being cost-effective, and complementing your conversion campaigns. It provides a foundation for long-term success and should not be overlooked in any marketing strategy.