You might have heard everyone in the paid advertising industry talking about Advantage + Placement Campaigns when it comes to Meta Ads, but what exactly is it and why is it having such an impact in the world of social media advertising?

Advantage Plus campaigns are a powerful new Meta feature that is shaking up paid social ads with their continued high performance. This type of campaign allows Meta’s delivery system to make the most of your budget and increase your ad’s exposure. Advantage+ placements allow your ad to be seen on all placements available for your settings on Facebook, Messenger, Instagram and Meta Audience Network. But are they really that good?

Take a look at some of our client results after running an Advantage+ Campaign for only 14 days.

Still not convinced? Here are the top 3 benefits of using Advantage Plus campaigns:

1. Increased Visibility

Advantage Plus campaigns allow businesses to bid on ad placements for specific keywords, demographics, interests, and behaviour’s, ensuring that their ads are seen by the right people at the right time. This increased visibility can lead to higher click-through rates and conversions, ultimately driving more revenue for businesses.

2. Enhanced Targeting

Advantage Plus campaigns enable businesses to leverage the vast amounts of user data available on social media to create highly targeted campaigns. By targeting specific audience segments based on factors such as age, location, interests, and behaviours, businesses can ensure that their ads are seen by the most relevant audience possible.

3. Improved ROI

With Advantage Plus campaigns, businesses can better allocate their advertising budget and achieve a higher return on investment (ROI). By leveraging the benefits of both traditional and digital advertising methods, businesses can maximize the impact of their advertising campaigns and achieve their marketing goals more efficiently.

Advantage Plus campaigns are quickly becoming a game-changer in the realm of social media advertising. By doing the heavy lifting by automatically optimising on a daily basis, Advantage Plus campaigns are enabling businesses to reach their target audience on social media like never before. With the ability to increase visibility, enhance targeting, and improve ROI, Advantage Plus campaigns are quickly becoming a must-have feature for businesses looking to get the most out of their advertising budgets.