Choosing the right content pillars for your brand or business is a critical step in developing a successful content marketing strategy. 

So, what is a content pillar?

A content pillar is a way of representing the core themes and values of your brand. By focusing on a few key pillars, you can create a consistent and effective marketing strategy that resonates with your target audience.

The first step in choosing your content pillars is to understand your target audience. You need to know what your audience is interested in, what their pain points are, and what they are looking for in a brand. 

This information will help you choose content pillars that will be of interest and value to them. The best ways to gather this information is through market research, surveys and customer feedback. 

Next, it is important to identify your unique selling points and align your content with your overall marketing strategy. 

What sets your brand apart from competitors? 

What are the key benefits and features of your products or services? 

Make sure your content pillars reflect these unique qualities and support your marketing goals.

Researching industry trends and analyzing competitor content can also provide valuable insight into what topics are popular and relevant in your industry.

Look at what your competitors are talking about and how they are positioning themselves in the market. This can help you identify potential content pillars and avoid entering into any topics that may be saturated. 

Ultimately, the formula for choosing the right content pillars involves a combination of research, strategy, and a deep understanding of your brand and audience. It is important to choose content pillars that will resonate with your audience and provide value, while also differentiating your brand from competitors.