There’s a new kid on the content block & they’re the talk of the town. That’s right, we’re talking about employee-generated content (EGC) – and it's changing the game for businesses big and small. So, what exactly is EGC? It's all about your team members stepping...
The Art Of Your Instagram Feed
Dec 12, 2023 | Organic Social
I’m sure you’ve heard in recent times that Instagram is the new website. With shorter attention spans and shoppable social media platforms rising to the top, it is no shock that Instagram is leading the way in blending these two shopping experiences together. Yet, a...
Are Hashtags Dead?
Nov 20, 2023 | Organic Social
If recent years on social media have taught us anything, it’s that trends come and go, and strategies that once worked might seem to lose their effectiveness. Something we always chat about with clients is whether hashtags once hailed as the go-to tool for...
WHY STORYTELLING CONTINUES TO WORK TIME AND TIME AGAIN
May 23, 2023 | Organic Social
In the ever-evolving landscape of social media marketing, one strategy has stood the test of time: storytelling. The art of storytelling continues to captivate and engage audiences, making it an invaluable tool in the realm of organic social media content. Despite the...
THE IMPORTANCE OF FACEBOOK & GOOGLE ANALYTICS INTEGRATION
May 2, 2023 | Organic Social
When building out your campaigns across different channels, it is important not to have tunnel vision for your channels. You want them all working together and portraying the same key message. Integrating your paid media ads with the insights gathered from your Google...
WHY BRAND IS EVERYTHING
Apr 28, 2023 | Organic Social, Paid Social
Brand awareness can make or break your business, especially when it comes your online brand. Having a strong sense of brand can lead to more trust, more recognition of your brand, and brand success. Think of it this way: the more customers know and recognise your...
HOW TO BUILD A STRONG BRAND COMMUNITY ON SOCIAL MEDIA
Mar 27, 2023 | Organic Social
As fun as it may be, social media isn’t just for posting stunning photos of your products or of your business. You might be crushing the visuals game when it comes to Instagram and Pinterest, but there is an important aspect that you may be overlooking that could...
THE KEY TO THE TIK-TOK ALGORITHM
Dec 8, 2022 | Organic Social
TikTok is one of the fastest-growing social media platforms today, with millions of users creating and sharing content every day. To maximize your reach on the platform, it is important to understand the algorithm and how it works. By using simple tips and...
3 WAYS TO IMPROVE TEAM COLLABORATION
Dec 3, 2022 | Organic Social
Effective collaboration is essential for success in any team environment. Whether you're working on a project, pursuing a common goal, or simply trying to get things done, effective collaboration can lead to better results, increased efficiency, and a more positive...